LO Li-Wen brings more than 20 years of Asia Pacific experience spanning tourism, mobility and international business development, with a strong track record in building markets, commercial partnerships and regional operations.
As Commercial Director of Dragon Trail Asia Pacific, Li-Wen leads commercial development and partner engagement across the region, working with tourism and hospitality businesses to identify opportunities, build market presence and grow their business from China.
Her career includes senior regional leadership roles with Hertz and Blacklane. At Hertz, she held full P&L responsibility for an Asia Pacific business spanning 20 corporate, franchise and GSA markets and led teams across seven regional offices. She was recognised with the company's Global Leadership Award, awarded to the top 0.05% of employees worldwide.
As Blacklane's first Asia Pacific hire, Li-Wen helped build the company's regional presence from the ground up, expanding operations across multiple markets and pioneering global marketing partnerships with airline and hotel partners.
At Destination New South Wales, Li-Wen was hand-picked to design and execute strategic alliances with Sydney Olympics global marketing sponsors, combining destination strategy, commercial negotiation and cross-cultural stakeholder management across Asia.
Before university, she also flew with Singapore Airlines, gaining first-hand exposure to international travel, service excellence and different cultures.
Li-Wen brings to Dragon Trail Asia Pacific a combination of commercial discipline, regional operating experience and partnership-building expertise, with a focus on turning China market opportunities into practical, measurable business outcomes for tourism partners across Asia Pacific.